Benton Evening News undergoes some design changes

The print edition of the Benton Evening News underwent design changes late last week. (At right is in an image of the new design.) The layout is similar to sister GateHouse Southern Illinois papers in Marion and West Frankfort. 

There are a number of reasons for the change. Having similarly designed newspapers:

•           Allows us to more easily brand our newspapers in the region.  

•           Makes it easier to share stories and projects when there is a common

interest in the subject at one or more Southern Illinois newspapers.

•           Makes it easier to create fixed ad locations that can be delivered for advertisers across multiple newspapers.  

•           Makes it easier to share ancillary products such as news and advertising special sections. 

This is one of a number of changes coming in the next few months as we improve the quality and quantity of coverage in GateHouse Southern Illinois newspapers.